THE CHALLENGE
How do you go from producing video on an ad-hoc basis with little or no engagement, to becoming Europe’s most connected golf brand?
OUR STRATEGY
We devised a video content strategy that transformed the brand’s approach to video, from being solely product focused, to one that would talk more from the voice of the golfer. This positioning was defined under the campaign line “Join the Movement” which expressed a sentiment that would appeal to all golfers – “you love the game, we love the game”.
OUR SOLUTION
Whether its was launching new products, giving golf tips or doing stunts with brand ambassadors, all the content was created with one thing in mind. Will our target audience connect with this video? Highlights included a film featuring Sergio Garcia hitting drones out of the sky and an emotional retelling of Justin Rose’s story of disappointment to eventual rise to the pinnacle of the game.
“We’re seeing our sales rocket off the back of this”
Chris Hedderman, Head Of Content Adidas Taylormade
A stand out University video marketing campaign that delivered a 24% increase in undergraduate applications.
City, University of London
A global video content strategy that increased bookings by 11%
Shangri-la Hotels and Resorts
How encouraging travellers to see past the well-trodden sights drove 15 million views
Marriott MEA
