Aspect Case Study

Adidas Taylormade

  • increase in engagement across social channels

    500%

  • campaign views (60% organic)

    1.5 million

  • Sales uplift

    Significant

  • turnaround

    in trade relationships

    Dramatic

THE CHALLENGE

How do you go from producing video on an ad-hoc basis with little or no engagement, to becoming Europe’s most connected golf brand?

OUR STRATEGY

We devised a video content strategy that transformed the brand’s approach to video, from being solely product focused, to one that would talk more from the voice of the golfer. This positioning was defined under the campaign line “Join the Movement” which expressed a sentiment that would appeal to all golfers – “you love the game, we love the game”.

OUR SOLUTION

Whether its was launching new products, giving golf tips or doing stunts with brand ambassadors, all the content was created with one thing in mind. Will our target audience connect with this video? Highlights included a film featuring Sergio Garcia hitting drones out of the sky and an emotional retelling of Justin Rose’s story of disappointment to eventual rise to the pinnacle of the game.

 

“We’re seeing our sales rocket off the back of this”

Chris Hedderman, Head Of Content Adidas Taylormade

A stand out University video marketing campaign that delivered a 24% increase in undergraduate applications
A stand out University video marketing campaign that delivered a 24% increase in undergraduate applications

City, University of London

A stand out University video marketing campaign that delivered a 24% increase in undergraduate applications.

Hotel video content strategy
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Marriott MEA

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