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Aspect Case Study

Brita - Change for good

What if you can get water to taste even better and look after our future while you are at it?

THE CHALLENGE

Normally eco-friendly/green consumers over-index on their consumption of single use plastic due to the perceived health benefits and better taste of bottled water, and an overly optimistic belief in how effective plastic recycling really is.

So the challenge was how do you convert bottled water drinkers to drink filtered water instead and encourage families to make positive changes at home, reducing single-use plastic?

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OUR STRATEGY

Using emotive storytelling to engage our audience through the eyes of a curious child Ellie, we inspired families together to take action to be better and switch to a more sustainable choice.

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OUR SOLUTION

Our relatable, narrative-led campaign consisted of a main hero TVC, plus over 25 digital outputs including short form video, creative variants, GIFs and stills.

 
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If I think back to the original brief versus this outcome I couldn’t be more thrilled. I cannot thank you enough for helping us set and then pushing our ambition for this TVC, it has the attention across the group globally

Lucy Wakelin, Brand Manager, Brita

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