THE CHALLENGE
It’s no secret the world is changing fast. Accor could no longer afford to stand still. They had to become much more than just hoteliers. 2019 was the year in which they would undertake dramatic transformational change and spearhead a revolution in the hospitality industry.
OUR STRATEGY
Accor had to reinvent itself as ‘ambassadors of experience’ and so embarked on a global brand strategy to position itself as an ecosystem of hospitality services.
OUR SOLUTION
On every step of Accor’s journey in 2019, Aspect was the primary video marketing partner as we retold the brand story to both internal and external audiences:
“We knew Aspect had something special. The results have been game changing for us”
Antoine Dubois, SVP Global Marketing Strategy
Adidas Taylormade
How a video content strategy delivered a 500% increase in engagement for a well known sports brand.
City, University of London
A stand out University video marketing campaign that delivered a 24% increase in undergraduate applications.
