Aspect Case Study

Accor

THE CHALLENGE

It’s no secret the world is changing fast. Accor could no longer afford to stand still. They had to become much more than just hoteliers. 2019 was the year in which they would undertake dramatic transformational change and spearhead a revolution in the hospitality industry.

OUR STRATEGY

Accor had to reinvent itself as ‘ambassadors of experience’ and so embarked on a global brand strategy to position itself as an ecosystem of hospitality services.

Line-Arrow2.png

OUR SOLUTION

On every step of Accor’s journey in 2019, Aspect was the primary video marketing partner as we retold the brand story to both internal and external audiences:

 
speach-quote-bubble.png

“We knew Aspect had something special. The results have been game changing for us”

Antoine Dubois, SVP Global Marketing Strategy

How a video content strategy delivered a 500% increase in engagement
How a video content strategy delivered a 500% increase in engagement

Adidas Taylormade

How a video content strategy delivered a 500% increase in engagement for a well known sports brand.

A stand out University video marketing campaign that delivered a 24% increase in undergraduate applications
A stand out University video marketing campaign that delivered a 24% increase in undergraduate applications

City, University of London

A stand out University video marketing campaign that delivered a 24% increase in undergraduate applications.

Hotel video content strategy
Hotel video content strategy

Shangri-la Hotels and Resorts

How our Video Content Strategy process increased bookings by 11%