It’s no secret the world is changing fast. Accor could no longer afford to stand still. They had to become much more than just hoteliers. 2019 was the year in which they would undertake dramatic transformational change and spearhead a revolution in the hospitality industry.
Accor had to reinvent itself as ‘ambassadors of experience’ and so embarked on a global brand strategy to position itself as an ecosystem of hospitality services.
On every step of Accor’s journey in 2019, Aspect was the primary video marketing partner as we retold the brand story to both internal and external audiences: