What if I said your video content is more than likely not delivering on it’s potential. What if I told you only 18% of brands get more than 3,000 views on their YouTube videos? And what if I said skipping a video has become so engrained in consumer behaviour that they do it almost without thinking? This is the reality anyone making branded video faces. But it’s not all doom and gloom. This challenge presents a huge opportunity for brands who get it right. That’s why we’ve created Pause For Thought, a series of videos with hints and tips of how to create videos that not only get likes and views but actually positively change your audience’s attitude and behaviour.From making the idle act, changing the conversation, or fixing past mistakes, to getting people to pick up a product. That’s the true potential of video.I’m Evelyn Timson from Aspect. And this is Pause For Thought, a series of videos to help you get more from video.