PAUSE FOR THOUGHT

Introducing the Pause 4 Thought video series

I'm Evelyn Timson and this is Pause for Thought.

 

Video is the most powerful marketing tool out there. Period. But what if there was a darker side to all those appealing stats championing its effectiveness? What if we told you only 18% of brands actually get over 3000 YouTube views? The explosion of video content means brands now face a huge challenge to be noticed. That’s why I’ve created Pause For Thought, a series of videos with hints and tips of how to create videos that not only get likes and views but actually positively change your audience’s attitude and behaviour.

TRANSCRIPTION

What if I said your video content is more than likely not delivering on it’s potential. What if I told you only 18% of brands get more than 3,000 views on their YouTube videos? And what if I said skipping a video has become so engrained in consumer behaviour that they do it almost without thinking? This is the reality anyone making branded video faces. But it’s not all doom and gloom. This challenge presents a huge opportunity for brands who get it right. That’s why we’ve created Pause For Thought, a series of videos with hints and tips of how to create videos that not only get likes and views but actually positively change your audience’s attitude and behaviour.From making the idle act, changing the conversation, or fixing past mistakes, to getting people to pick up a product. That’s the true potential of video.I’m Evelyn Timson from Aspect. And this is Pause For Thought, a series of videos to help you get more from video.

REFERENCES

  • The Good Place 

  • Power Rangers

  • The Fresh Prince of Bel Air 

  • Wham Music Video

  • The Prince And The Showgirl 

  • Friends 

  • Aladdin 

  • Star Trek

  • Lucy Ball - I Love Lucy

  • Britney - X factor 

  • President Obama 

  • Sarah Jessica Parker - Sex And The City 

  • Tituss Burgess

  • Dumb & Dumber 

  • Hot Rod

  • Monkey from Giphy 

  • Cat from Giphy

  • Friends 

  • Borg Vs McEnroe

  • Mid 90s

  • Super 8 

  • Fear Of A Black Hat 

  • Ferris Bueller’s Day Off 

  • Bridget Jones Diary 

  • Beyonce - Lemonade Music Video 

  • The Simpsons

  • Misery 

  • Looney Tunes

  • Moneyball 

  • Chesney Hawkes - The One and Only 

  • The Rolling Stones - Satisfaction 

  • Blue Streak

  • Tom & Jerry

  • Tamagotchi Commercial

  • Austin Powers 

  • The Big Bang Theory 

ALSO IN THIS SERIES

P4T E1: Nailing a Video Content Strategy

How to go from swing & miss to home run glory

03:24

Discover what the movie Moneyball can teach us about an effective video content strategy.

P4T E2: How to Develop a Killer Video Strategy

Are you in danger of becoming a one hit wonder?

03:47

How a killer video strategy can stop you becoming marketing’s answer to Chesney Hawkes.

P4T E3: How to make the most effective YouTube pre-roll ads

Gone in 6 seconds - 6 tips for 6 seconds ads

04:00

How to make the most effective YouTube pre-roll ads?

P4T E4: : Using the classic story structure to define your brand

Using the classic story structure to define your brand

05:00

What do Star Wars and Dove have in common? More than you’d think. Our guide to how brands can use an age-old story structure to help define their identity.

P4T Episode 5: Don’t be the hero – defining your brand’s role in video content.

Don’t be the hero – defining your brand’s role in video content.

03.17

Brands often forget that audiences are by nature egotistic. They want to see content that reflects their story, not that of a brand or product. Find out how to define your role in video content.

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