PAUSE FOR THOUGHT

P4T E1: Nailing a Video Content Strategy

How to go from swing & miss to home run glory

03:24

Discover what the movie Moneyball can teach us about an effective video content strategy.

P4T E2: How to Develop a Killer Video Strategy

Are you in danger of becoming a one hit wonder?

03:47

How a killer video strategy can stop you becoming marketing’s answer to Chesney Hawkes.

P4T E4: : Using the classic story structure to define your brand

Using the classic story structure to define your brand

05:00

What do Star Wars and Dove have in common? More than you’d think. Our guide to how brands can use an age-old story structure to help define their identity.

P4T Episode 5: Don’t be the hero – defining your brand’s role in video content.

Don’t be the hero – defining your brand’s role in video content.

03.17

Brands often forget that audiences are by nature egotistic. They want to see content that reflects their story, not that of a brand or product. Find out how to define your role in video content.

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