Aspect Case Study

Marriott MEA

How encouraging travellers to see past the well-trodden sights drove 15 million views

THE CHALLENGE

How could we change the often simplistic and reductive perceptions of the Africa and The Middle East, and inspire travelers to come to region and enjoy it with Marriott.

OUR STRATEGY

Aspect developed a guest centric approach which resulted in the brand positioning “See Beyond”, which challenged viewers to see more of the region that just the ‘traditional sites’. The approach moved Marriott away from product push, to a customer pull, with the aim of creating content that guests will genuinely seek out.

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OUR SOLUTION

This guest centric approach resulted in a Hero film with naturally observed human moments that feel authentic yet grand and cinematic. The film is a celebration of the diversity of the region. Even for travelers who feel they know this part of the world, this film was an opportunity to surprise them and challenge expectations.

 
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"There was a moment when I realized we had something very special"

Virgine Liddawi, Director of Partnerships & Content Marketing

How a video content strategy delivered a 500% increase in engagement
How a video content strategy delivered a 500% increase in engagement

Adidas Taylormade

How a video content strategy delivered a 500% increase in engagement for a well known sports brand.

A stand out University video marketing campaign that delivered a 24% increase in undergraduate applications
A stand out University video marketing campaign that delivered a 24% increase in undergraduate applications

City, University of London

A stand out University video marketing campaign that delivered a 24% increase in undergraduate applications.

Hotel video content strategy
Hotel video content strategy

Shangri-la Hotels and Resorts

How our Video Content Strategy process increased bookings by 11%