Engagement
94%
Seasons
2
employees informed
17,000
THE CHALLENGE
How do you engage employees about the potentially dry subject matter of GDPR, and inspire them to make the changes in behaviours that will ensure compliance for the nation’s largest building society.
OUR STRATEGY
Aspect identified the need to inject a large portion of personality and story telling craft to bring the GDPR realities to life in a way that would capture and hold the attention of employees. Aspect saw an opportunity to create a series of informative content that broke the key themes into 8 bite sized 3 minute videos, aimed to capture viewers imagination using a central character with an engaging and relaxed persona.
OUR SOLUTION
The creative idea tells the story of the updated privacy laws through dramatised case studies. Our protagonist introduces and comments on the subject as he interacts with different characters and is able to watch scenarios play out around him. Commenting and offering rich, detailed insight in a humorous series with mass appeal.
“This internal engagement series has had unprecedented uptake and is such a firm favourite with staff, it’s played on rotation at our welcome screen in HQ”
Frances O’Brien, Project Lead
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