
THE CHALLENGE
In a very crowded market targeting wellness and sleep, how can Pukka stand out and gain credibility as a wellbeing brand rather than just a pretty box of tea?



OUR STRATEGY
With the hot tea market in decline and restrictions around health claims, we sought to help Pukka stand out… by being very quiet. We created a moment of calm – a pause in the noise and fast-pace of TV advertising that disrupted the status quo and snapped our audience out of their double-screen time and passive ad watching.

OUR SOLUTION
We planned and produced a comprehensive suite of 70+ digital outputs alongside the main TVC including short form video, creative variants, GIFs and stills across multiple channels including social, search and Amazon.
