Brands create a lot of video content, but so often they neglect the production basics that can elevate their videos to the next level. The Watcher began as a response to a simple client question ‘why should I invest in lighting?’. But lighting is just one tool, and the same question applies to many aspects of production. So we made a film that explores the value of light, colour & sound vs traditional point and shoot. And being filmmakers, we didn’t stop there – drawing on the classic film noir style, we transformed disused tunnels under Temple Meads station and an old bar into a stage for a weary private investigator to illustrate the story