Aspect Case Study

City, University of London

  • Increase in

    Undergraduate

    applications

    24%

  • million

    views

    1.4

  • Increase

    in website

    visitors

    15%

  • Increase

    in Masters

    applications

    94%

THE CHALLENGE

How do you make a University stand out in a crowded market where everyone is saying the same thing and it’s almost impossible to differentiate?

OUR STRATEGY

Through an in-depth process we produced a video content strategy that sought to position City as the authentic voice of students, putting them at the heart of the brand’s video content. We saw an opportunity to celebrate the students, the location, the opportunity, and the rich history of City in a more authentic way.

OUR SOLUTION

Creative highlights included a stand-out brand film that used special effects to put wild animals on the streets and rivers of London (delivering one of the best University campaign videos ever in terms of results), a deeply personal film reflecting on City’s role in the history of London, as well as a range of content that celebrated the unique stories of City students and Alumni.

 

“Its pushed us beyond our comfort zone. I was blown away!”

Justin Scott, Deputy Director of Marketing and Comms

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