Aspect Case Study

Accor

Helping to re-position a global brand with award winning video content

THE CHALLENGE

We needed a refresh for our corporate brand that reflected our ambitions, premiumization and innovation led spirt. Our new positioning and group strategy needed to make it easier for consumers to understand our brand architecture.

OUR STRATEGY

Accor created a global brand strategy, with three things at its heart – renaming the group Accor (previously AccorHotels), a new aspirational brand platform and a new a framework for our brand portfolio organized around Live, Work, Play to emphasise our lifestyle positioning. We needed a film that would encompass the spirit of this change.

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OUR SOLUTION

Aspect devised a concept that brought to life our new identity by cleverly integrating the new Accor logo into the visual language of a film about the spirit of the new brand positioning. This bold and beautiful concept avoided showcasing regular hospitality images, instead focusing on an attitude and a spirit of conquest.

 
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“We knew Aspect had something special. The results have been game changing for us”

Antoine Dubois, SVP Global Marketing Strategy

How a video content strategy delivered a 500% increase in engagement
How a video content strategy delivered a 500% increase in engagement

Adidas Taylormade

How a video content strategy delivered a 500% increase in engagement for a well known sports brand.

A stand out University video marketing campaign that delivered a 24% increase in undergraduate applications
A stand out University video marketing campaign that delivered a 24% increase in undergraduate applications

City, University of London

A stand out University video marketing campaign that delivered a 24% increase in undergraduate applications.

Hotel video content strategy
Hotel video content strategy

Shangri-la Hotels and Resorts

How our Video Content Strategy process increased bookings by 11%