Aspect Case Study
Adidas Taylormade - The First Time
Using our Campaign Planner to deliver sales uplift in a key service
2nd best
performing video ever on TM's twitter
organic views
200k+
reach
2 million+
THE CHALLENGE
Taylormade’s custom fitting service is the best in the business, but it was seeing a loss in market share. Content was needed to reverse this trend and capture audience attention.
OUR STRATEGY
Aspect devised a whole suite of content to promote the Taylormade’s Custom Fitting Service. As part of that they had identified the opportunity to use our ambassadors to create a piece of humorous viral content that would drive audiences to other pieces of content that talked about the service in a more rational way.
OUR SOLUTION
This cheeky creative idea saw us posing the question to professional golfers “when was the first time you got custom fitted golf clubs?”. However without the question for context a montage of answers made it appear that they were answering a very different much more personal question!
Adidas Taylormade / First Time
I got such an epic response when I presented this content to the wider team!!
Chris Hedderman, Head Of Content Adidas Taylormade
Adidas Taylormade
How a video content strategy delivered a 500% increase in engagement for a well known sports brand.
City, University of London
A stand out University video marketing campaign that delivered a 24% increase in undergraduate applications.
