performing video ever on TM's twitter
Taylormade’s custom fitting service is the best in the business, but it was seeing a loss in market share. Content was needed to reverse this trend and capture audience attention.
Aspect devised a whole suite of content to promote the Taylormade’s Custom Fitting Service. As part of that they had identified the opportunity to use our ambassadors to create a piece of humorous viral content that would drive audiences to other pieces of content that talked about the service in a more rational way.
This cheeky creative idea saw us posing the question to professional golfers “when was the first time you got custom fitted golf clubs?”. However without the question for context a montage of answers made it appear that they were answering a very different much more personal question!