Best performing organic post
‘Best Long Form Sports Content’ (AVA Awards 2018)
We needed to activate our brand ambassadors in a way that would help drive brand engagement and contribute to our goal of being Europe’s most connected gold brand.
As part of the content plan Aspect produced, they identified ways in which we could use each of our brands ambassadors’ unique personalities. To promote the launch of the new M range they saw an opportunity to create a piece of viral marketing content that aimed to capture viewers imagination using Sergio Garcia’s engaging and relaxed persona.
The creative idea saw Sergio doing a product test with the new clubs. But that wasn’t the whole story – the test would be interrupted by a flock of mischievous drones carrying personal messages aimed at Sergio. Sergio then needed very little encouragement to try and blast them out of the sky, created a unscripted humorous film with mass appeal.