Aspect Case Study

Adidas Taylormade & Sergio Garcia

Best performing organic post 

2017's

organic views

300k+

‘Best Long Form Sports Content’ (AVA Awards 2018)

Won

THE CHALLENGE

We needed to activate our brand ambassadors in a way that would help drive brand engagement and contribute to our goal of being Europe’s most connected gold brand.

OUR STRATEGY

As part of the content plan Aspect produced, they identified ways in which we could use each of our brands ambassadors’ unique personalities. To promote the launch of the new M range they saw an opportunity to create a piece of viral marketing content that aimed to capture viewers imagination using Sergio Garcia’s engaging and relaxed persona.

OUR SOLUTION

The creative idea saw Sergio doing a product test with the new clubs. But that wasn’t the whole story – the test would be interrupted by a flock of mischievous drones carrying personal messages aimed at Sergio. Sergio then needed very little encouragement to try and blast them out of the sky, created a unscripted humorous film with mass appeal.

 

“Records and milestones just kept being smashed by this video”

Chris Hedderman, Content Manager

How a video content strategy delivered a 500% increase in engagement
How a video content strategy delivered a 500% increase in engagement

Adidas Taylormade

How a video content strategy delivered a 500% increase in engagement for a well known sports brand.

A stand out University video marketing campaign that delivered a 24% increase in undergraduate applications
A stand out University video marketing campaign that delivered a 24% increase in undergraduate applications

City, University of London

A stand out University video marketing campaign that delivered a 24% increase in undergraduate applications.

Hotel video content strategy
Hotel video content strategy

Shangri-la Hotels and Resorts

A global video content strategy that increased bookings by 11%

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