Brand and tips in
How do you empower 3rd party resellers and inspire them to sell your product ahead of other brands.
Sephora (the beauty retailer) is Burberry Beauty’s biggest client. Aspect identified the need to create a mixture of "how-to” style make-up demos, brand leaders speaking about the brand, product shots with text to describe features. The combination of brand heritage, philosophy alongside practical tips ensured brand affinity and the practical means to make the selling seamless.
The creative is a punchy, high energy, short and snappy, stimulating, educational and memorable but fun training video.